Norman Pattiz and Tom Webster recently released a report on a research they conducted to ascertain on the efficacy of podcast advertising. Tom is a senior officer at the Edison research in charge of strategies.
To ensure that the research was excellent they sampled five companies that use podcast advertising and the results they got were very positive. Findings from the research showed that a company using podcast advertisement reached a bigger number of potential buyers and they were able to make consumers aware of the products they sell.
According to the research for any business person around the world to reach a big number of new customers embracing podcast advertisement is very vital. In podcast campaigns, business owners through the help of podcast advertising companies create messages about their products, and the messages are made very catchy to make customers aware of the products before they are sent.
The research that Norman Pattiz and Tom did ascertained that most people who receive podcast adverts messages are always keen on them and they pay attention to what the product is and in most instances place an order for the same.
According to Crunchbase, Norman Pattiz’s firm PodcastOne has been very aggressive in ensuring that their clients get podcasts that have an impact on the audience they want to reach. To ensure they succeed they take the time to understand the audience and make a podcast that will attract worth attention.
Norman is a successful entrepreneur mainly focusing on media business. He is the brain behind PodcastOne and he is the firm founder and chairperson. He has been in media ventures for over 40 years and the experience he has acquired over the years is indispensable.
Norman Pattiz is also the owner of Westwood One which has been very successful in providing entertainment, sports updates, and news across America. Norman established Courtside Entertainment Group in 2010 a media house that produced and distributed high-quality programs across the US.
His current firm PodcastOne has gained popularity since it was incepted in 2012 and influential personalities in the media industry have worked for the company. Among the famous people working for Podcast One are Steve Austin, Larry King, Dan Patrick, Shaquille O’Neal and Chris Jericho among others.
Norman Pattiz has been privileged to serve on the US Broadcasting Board of Governors a position he was appointed to by Bill Clinton in 2000 when he was the president.
In 2002 George .W. Bush reappointed him to the same post and his service to the board was very outstanding. He is happily married to one wife Dr. Mary Turner; they have been together for 30 years residing in Beverly Hills.
Learn more about Norman Pattiz: http://normanpattiz.com/